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Your limbic system (that tingly bit in your brain) is biologically programmed to avoid situations that cause you stress, anxiety, or are classed as a ‘danger’. It’s the part of the brain that runs on [...]

There are easily over half a million brands out there in the world. Do you know all of them? Of course not! It’d be impossible to know all the brands, because they’re simply not all [...]

It’s impossible to predict the future, just look at weathermen and women, they adjust their predictions until you’re literally getting soaked in the rain and they still say there’s only a 10% chance of showers. [...]

The best companies offer more to their employees than just a paycheck at the end of the month. In recent years, workplaces have shifted from the sole focus of getting work done, to finding the [...]

“Your brand is an emotional connection with your consumer and you are always adding or subtracting from that connection; whether it’s a conscious decision or not.” - Robin Chakrabarti, Empresario Capital Brands come and go, [...]