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So far steve@sayvee.com has created 26 blog entries.

Once Upon a Time . . . Brand Building Through Storytelling

When you’re building your brand, regardless of your product or service, there are great advantages to be had by incorporating storytelling into your brand story and marketing strategy. We’re not talking about adding goblins, angry villagers, fairies, or ogres to your brand story (unless you think it’ll make your brand more appealing?) We’re talking about [...]

2018-07-23T18:54:35+00:00 October 7th, 2017|0 Comments

Franchising – “Wait Till You Get Your Money Right”

The street appeal of becoming a franchisor is highly tempting, as the successful franchisors you notice appear to have their entrances paved with gold — but as Kanye sang, “to who much is given, much is tested.” Becoming a franchisor is fraught with risk along the path to lucrative rewards. Whether you’re a new or [...]

2018-07-23T18:44:18+00:00 June 5th, 2017|0 Comments

Entrepreneurs on Being Entrepreneurs

Successful entrepreneurs are the creators of products, services, and brands that help define the world we live in. This month we want to share some positive advice from entrepreneurs who have pioneered the mountains of innovation and created a lasting impression on the world with their work. Furthermore, we look to see where they started, [...]

2018-07-23T18:37:43+00:00 April 3rd, 2017|0 Comments

Making an Effort in an Effortless World

"Nothing worth having was ever achieved without effort." - Theodore Roosevelt In a time when a reality star has become the president of the United States of America, it's good to look back on former presidents and the wisdom they imparted on the world. Theodore Roosevelt was the 26th President of the US and he was [...]

2018-07-23T19:07:46+00:00 February 2nd, 2017|0 Comments

5 Critical Mistakes Darth Vader Made When Building His Empire and How You Can Avoid Them

It’s that time of year again! No, not Christmas. There’s another Star Wars movie about to be released! So it seems appropriate that we provide you with another article about business growth and management, as it relates to Star Wars. Under the watchful eye of the Emperor, Darth Vader built not one, but two Death [...]

2018-08-07T21:07:45+00:00 December 1st, 2016|0 Comments

Social Media, Breathing, and Other Good Ideas

Did you know that 15 years ago there was no social media? It didn't exist. MySpace popped up in 2003 but previous to that, the closest thing to social media was ICQ chat, Yahoo chat, and the various associated chat rooms that went with them, but nothing like the social media sharing abilities that we [...]

2018-07-23T17:58:37+00:00 October 7th, 2016|0 Comments

Religious Devotion to Cult Brands . . . Can I Get an ‘Amen’?

Are there some brands you can’t live without? Are you dedicated to a specific brand of car? Do you line up outside the Apple store every time a new iPhone is released? Is your house filled with easily assembled furniture with names like viktigt, hurdal, slahult, and balungen? Do you laugh maniacally when someone suggests [...]

2018-07-23T17:56:09+00:00 May 25th, 2016|0 Comments

Homicide Report: How to Effectively Kill Your Brand in 5 Easy Steps

Creating a brand that people can admire and look up to, a brand that is viewed as a shining example of cultural significance, a brand that is recognizable, should be a goal at the forefront of any business or product marketing strategy. Don’t get me wrong, it’s not easy. If anything, creating a brand that’s [...]

2018-07-20T21:35:57+00:00 February 2nd, 2016|0 Comments

May the Force be with You ­ Classic Storytelling Archetypes in Business (as it relates to Star Wars)

The world of business, and the operation of said business, comes with inherent traits and characteristics that border on the archetypal, that can also be clearly defined by neuroscience. By identifying those archetypes, you should be able to find a balance that will serve your business positively in the long run. Don’t believe me? Let [...]

2018-12-26T19:49:08+00:00 December 16th, 2015|0 Comments