Once Upon a Time . . . Brand Building Through Storytelling

When you’re building your brand, regardless of your product or service, there are great advantages to be had by incorporating storytelling into your brand story and marketing strategy. We’re not talking about adding goblins, angry villagers, fairies, or ogres to your brand story (unless you think it’ll make your brand more appealing?) We’re talking about [...]

2018-07-23T18:54:35+00:00 October 7th, 2017|0 Comments

Franchising – “Wait Till You Get Your Money Right”

The street appeal of becoming a franchisor is highly tempting, as the successful franchisors you notice appear to have their entrances paved with gold — but as Kanye sang, “to who much is given, much is tested.” Becoming a franchisor is fraught with risk along the path to lucrative rewards. Whether you’re a new or [...]

2018-07-23T18:44:18+00:00 June 5th, 2017|0 Comments

Entrepreneurs on Being Entrepreneurs

Successful entrepreneurs are the creators of products, services, and brands that help define the world we live in. This month we want to share some positive advice from entrepreneurs who have pioneered the mountains of innovation and created a lasting impression on the world with their work. Furthermore, we look to see where they started, [...]

2018-07-23T18:37:43+00:00 April 3rd, 2017|0 Comments

Making an Effort in an Effortless World

"Nothing worth having was ever achieved without effort." - Theodore Roosevelt In a time when a reality star has become the president of the United States of America, it's good to look back on former presidents and the wisdom they imparted on the world. Theodore Roosevelt was the 26th President of the US and he was [...]

2018-07-23T19:07:46+00:00 February 2nd, 2017|0 Comments