May the Force be with You ­ Classic Storytelling Archetypes in Business (as it relates to Star Wars)

The world of business, and the operation of said business, comes with inherent traits and characteristics that border on the archetypal, that can also be clearly defined by neuroscience. By identifying those archetypes, you should be able to find a balance that will serve your business positively in the long run. Don’t believe me? Let [...]

2018-07-20T21:28:35+00:00 December 16th, 2015|0 Comments

Developing a Hive Mind: The Essentials of Team Building

"A leader's job is to build a team and then get them to perform at their highest level. A leader's purpose is to remove and reduce the obstacles that are blocking the team or the individual from achieving the goal." - Robin Chakrabarti, Empresario Capital Partners Whether you're socially active, socially awkward, or prefer solitary confinement, [...]

2018-07-20T19:10:38+00:00 November 20th, 2015|0 Comments

Making a Splash with your Brand

WHY BRAND? “Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach, Advertising Creative Director Every brand out there is constantly striving to be the most noticeable, well-known brand in existence. That’s why we brand things in the first place, it gives products and services a face, [...]

2018-07-23T19:02:47+00:00 November 3rd, 2015|0 Comments

Death and Public Speaking and Why One of These Things is Good for Your Business

“According to most studies, people's number one fear is public speaking. Number two is death. Death is number two! Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy.” - Jerry Seinfeld, Comedian Public speaking is scary. You stand [...]

2018-08-07T21:09:44+00:00 September 15th, 2015|0 Comments

How Irrational Optimism Impacts the Success of Your Business in a Positive Way

A business can fail for a number of reasons. Not enough capital, not enough market share, poor marketing, weak product, etc. One of the most important ingredients to success is the attitude and personality that you and your staff maintain. It's a very true statement that the overall attitude of a company starts at the [...]

2018-07-23T19:05:15+00:00 August 17th, 2015|0 Comments

When Robots Rule the World

“The customer experience with our brands is no longer delineated or restricted by the physical space or products.   A customer’s assessment of our brands is not just restaurant ambiance, food quality, or server interaction.  The customer’s interaction with our brands and the start of the purchase decision identified by Google as the “Zero Moment of [...]

2018-07-23T19:04:23+00:00 May 29th, 2015|0 Comments

7 Ways to Win Client’s Hearts and Minds (and Wallets)

Winning your client’s hearts and minds shouldn’t be some sort of great ordeal but many companies struggle with how best to engage and connect to their prospective customers and clientele because they don’t follow simple rules of communication and common sense. There’s no trick to it. For example, let’s say you own a Pet Rock [...]

2018-07-23T19:03:52+00:00 April 29th, 2015|0 Comments